Mission, Vision, & Core Values
As we continue the journey to be the best financial products provider in our market and achieve our long-term goals, our new Mission and Vision statements will guide our decisions and align us as an organization to reach the aspirations we have declared for the future. They ensure that Associates understand who we are and where we are headed and help us work toward a single purpose. And our new C.A.R.E.S Core Values serve as the framework to maintain a healthy workplace and dynamic company culture.
MISSION
To inspire and enable the communities we serve to achieve financial stability and success. With a passion for excellence, we strive to exceed the expectations of our customers, associates, and shareholders.
VISION
We will empower our customers to succeed in every aspect of their financial lives. Our community driven culture and ongoing commitment to superior service, innovative connectivity and intuitive technology will expand our relationships for generations to come.
C.A.R.E.S CORE VALUES
“C” for Community
We are proud to invest in and contribute to the communities we serve.
“A” for Associates
We attract and cultivate a diverse talent pool by providing an inclusive atmosphere that fosters growth and prosperous careers.
“R” for Relationships
We believe relationships are more than a series of transactions. We become partners in addressing our customers’ needs.
“E” for Experience
We provide best in class service and a personal experience to our customers in helping them to reach their financial goals.
“S” for Shareholders
Through our reputation and exceptional performance, we deliver consistent returns to our shareholders.